My sense is, it's a good thing to get poetry off the shelves and more into public life. Start a meeting with a poem. That would be an idea you might take with you. When you get a poem on a billboard, or on the radio, or on a cereal box, or whatever, it happens to you so suddenly that you don't have time to deploy your anti-poetry deflector shields that were installed in high school.

-- Billy Collins, from this great TED talk