Too often we are asked for the facts, the proof of what happened before, so we can justify with certainty what will happen next. By doing so, we modify our curiosity to focus on reporting the news versus making it. We begin to train ourselves to be historians rather than history makers. We become the victims of other people's thinking instead of discovering and developing our own unique and authentic point of view. We search for certainty, and by doing so we make certain the outcome of our journey will lack any sense of adventure or discovery. Then we sit back and wonder, "What happened?" when a colleague or competitor passes us by and redefine our reality. We are encouraged to turn off the bright light of curiosity to live in the shadows of certainty, reducing our risk of losing, while making certain that winning will never be in our future.
-- Gary Friedman, Restoration Hardware Objects of Curiosity Spring 2013 catalogue
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